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A Story of “Indestructible” Success – Casio G-Shock

In the early 1980s, the quartz crisis takes the world of watchmaking by full swing. Quartz watches will have supplanted mechanical watches in a few years: they were more accurate and offered more features than any mechanical watch. They were fashionable, everyone wanted them. In addition, they were less expensive, less fragile and required no revision. This technological shift was missed by many, but Casio understood it well. The Japanese giant made it its profession.

History of G-Shock

history of g-shock 1

At that time, the Japanese construction workers were looking for a watch that could withstand the harsh conditions of their craft: blows, falls, debris, dust, etc. Traditional timepieces were too fragile. Casio then entrusted the mission to one of its best teams headed by engineer and designer Kikuo Ibe, to design a unbreakable wristwatch. We are in 1981. They came up with the Triple 10 design: resistance to fall of 10 meters, at a pressure of 10 bar and a battery life duration of 10 years.

history of g-shock 2

But this objective was very difficult to attain and the engineers came quickly at a standstill. It is then that Kikuo Ibe, watching children play ball in a park, realized one thing: no impact reaches the inside of a balloon. He then had the idea of designing a hollow structure in which the module would float. After more than 200 prototypes and many crash-tests, the project eventually surfaced. We are in 1983, the first Gravitational Shock (G-Shock) watch was born, the Casio DW-5000C (above).

The innovations over time

In constant pursuit of innovation, Casio’s G-Shock department came up with new models regularly by adding new features. Here are the most significant breakthroughs since 1983:

Outdoor watch and G-shock reviews

1989 AW-500: the first shock-resistant digital and analog model
1992 DW-5900: the first digital version from hard resin
1993 DW-6300: the first diving model resistant to 20 bar pressure
1995 DW-8400: the first model mud and dust resistant (here’s a review of the G9300, its more modern mud-resistant cousin)
1996 DW-5600E: the first model with electroluminescent backlight (LED)
2001 GW-200: the first model equipped with a solar panel
2002 GW-300: the first model equipped with a radio-controlled solar cell
2007 MRG-8000: the first watch that combined resin and DLC-coated titanium
2008 GW-9200: the first version equipped with an altimeter, barometer and temperature sensor
2010 GW-3000: the first gravity-resistant watch
2011 MTG-1200: the first model entirely analog, radio-controlled and equipped with a solar cell
2012 GB-6900: the first model equipped with Bluetooth

The structure of a G-Shock

history of g-shock 4-structure

The key lies in a hollow enclosure in which the movement floats fixed in a few points. Each inside component is reinforced by a sock-absorbing material in order to avoid operating problems or breakage in case of shock. The protruding housing structure and bezel provides protection in all directions, mitigating the direct impacts on the buttons, glass and caseback. The part where the strap attaches is curved so that the bracelet itself absorbs blows, protecting at the same time the back of the housing. Since 2012, some models bearing the label “Triple G Resist” also resist the centrifugal force as well as vibration. And to go even further, the brand introduced in 2013 a cage with a shock-absorbing gel in the central part of the housing.

history of g-shock 5

The look of the G-Shock watches is radical. They cannot please everyone… they were, originally, not made for the lambda consumer. Whatever it is, it is a must and a faithful companion to follow you in your adventures (or misadventures). In the forest we can do without and opt for more traditional military style watches, but for seasoned DIYers or professionals with risky jobs, it is an object that makes the difference. In addition, there are so many models and colors available that you won’t come across someone with the same one every day.

history of g-shock 6-colors

Point Proven

It is interesting to me that the day after I gently lectured a fellow blogger about watching what he said that this story broke.

I’ve always heard that there was no such thing as anonymity on the web. Yesterday, I was talking with a local blogger who attempts to remain anonymous. He believes this gives him some cover to say some things he wouldn’t otherwise be able to say. I made sure to point out that there was no guarantee that folks wouldn’t find out who he was and to watch what he wrote. (I also pointed out that a whole lot of people already knew who he was, but that’s another story altogether!)

The rule that I have followed when talking about people on my blog is pretty much the same one my Momma told me years ago about talking behind someone’s back. If you can’t say something to their face, you shouldn’t be saying it. My Momma is a smart cookie.

I’ve made sure that any comments I’ve made on Crunchy would be something I’d feel comfortable saying to the person I’m talking about. I am also closely guarded in what I say because I have a livelihood to protect and a reputation to consider. I’ll always speak my mind about the stories I post, but I temper myself by only posting on things that I think won’t get me in hot water with clients or my family. Its been pretty easy so far since there is always a whole lot of news to choose from on any given day.

I got my first taste of exactly how complex blogging could be when one of my clients called me and asked, “What’s this little website you’ve got going?” I knew then it would be hard to blog, but its something I enjoy and I hope to be able to continue for a good long while. I always had a diary as a kid and, to me, this is kind of like an extention of that. My brother always read my thoughts in that one, so you guys might as well read my thoughts on this!

Long story short, let today’s news be a lesson to us all. We are not anonymous regardless of what we may think. I’d prefer people stand by their comments anyway, and if there was a way I could prevent anonymous posting or posting under false names, I’d enable it. I’m sure that whether you have a local server or use a proxy server there are ways to track you down. Hide behind a pseydonym if you want, but know that whatever you say could potentially be traced back to you.

In conclusion, as they used to say on Hill Street Blues, “Lets be careful out there.”

Mitt Romney

Mitt Romney will not seek re-election

In a move that some observers are predicting signals a presidential run in 2008 for Massachusetts Governor Mitt Romney, Romney announced today that he will not seek re-election next year.

The article goes on to speculate about Romney’s chances in a tough presidential primary and notes that a South Carolina “political operative” called the Morman Church a “cult.”

I know I’ve heard the fact that Romney is a Morman mentioned in not so positive terms in the past, but I’d not heard the description of his religion above. (I wonder who said that?!?)

Romney certainly got a positive reception in Spartanburg earlier in the year and hit on a whole lot of points that resonate with conservatives. That said, I been told he might be a little squishy on the pro-life question which would perhaps hurt his chances with the Christian Conservatives. He has also made a few friends through the judicious use of his leadership PAC to make donations to candidates throughout the State. I know he donated over $30,000 during 2004, and there could be more contributions that I am not aware of.

Romney seems like a nice guy and has a great record of successfully accomplishing his goals. He salvaged the Salt Lake City Olympics, paid down a huge debt in Massachusetts, and stood firm against Gay Marriage in Massachusetts. What do y’all think of his chances in SC?

mitt romney

The Crunchy Republican

Crunchy Republican’s wishes for 2006

Faith in the Sound has the market cornered on New Year’s Resolutions and is much funnier–and in most cases more on the mark–than I could ever hope to be.

The Neocon has debuted his collection of the Winners and Losers of 2005. I happen to take issue with a number of ‘em, but nonetheless, the idea was a good one. Among my changes would be these two: I’d have to include the citizens of South Carolina in the winners column since in 2005 they enjoyed two Republicans in the US Senate. Jim DeMint did a bang up job in his first year. Of course, I’d also have to include Howard Dean in the losers column since he has proven to be a big dud for Democrats everywhere–he can’t raise money and is constantly putting his foot in his mouth. Those are just for starters…

Crunchy also passed on the opportunity to give any blog awards in 2005, but plenty of other local bloggers offered up their picks: Faith in the Sound, Palmetto Neocon andCrack the Bell are all worth a look-see.

But after watching Saturday Night Live re-runs this week and seeing the replay of the famous and hilarious Steve Martin “Holiday Wishes” monologue (granted this is much funnier in video, but you get the point), I thought I’d offer my 2006 Wish List.

So, without further adieu, the Crunchy Republican’s Wish List for 2006, in no particular order:

I wish for The State newspaper to be worth subscribing to again. I honestly miss curling up on Sunday to spend an hour or so pouring over its pages. I can now read everything of interest in about 15 minutes. And please, someone tell Bandy that he shouldn’t put so much stock in R Q and A polls.

I wish for my three girls to continue to grow up healthy and happy, finding some way to get along, and somehow to become good citizens along the way. My main wish for them this year is for the two oldest to play quietly together for more than a few minutes at a time before arguing, and to avoid yelling at the exact moment when their baby sister finally falls asleep after fighting it for six hours.

I wish for a Legislative Session where meaningful tax reform is finally passed. This time make it something that makes a real difference to the majority of South Carolinians, something that an increase in millage by the local counties can’t take away, and something that will save me more than I could spend on a dinner for 4 a few times a year. I like to eat out, but I’d rather have money for the girls and their college funds.

I wish for the Democrats, nationally and in-state, to offer substantive ideas and proposals of their own, rather than just saying the other guys aren’t so great. Don’t promise things you can’t deliver either. I’m counting the economic impact of any programs you suggest we put into place. What have you—or your Party—done for me lately?

I wish for the Gamecocks to win. Win anything and in any sport where Clemson folks talk trash. I like bragging about my baseball team, but it sure would be nice to have a basketball or football victory to boast about every now and again. Those Gamecock Club dues checks are written easier and season ticket orders renewed faster when there is a product that I am excited to invest in.


I wish for contemplative consideration from the Legislature on education reform. While it looks like PPIC in its previous form is a goner, a good look at other reforms–charter schools or what have you–is something that must be done to improve public schools in South Carolina. Economic development is tied to an educated workforce and having schools ranked in last place certainly plays a role in our unemployment figures.

I wish for the Presbyterian Church USA to stop being so liberal. Why anyone in the headquarters thought that meeting with Hezbollah was a good thing is beyond me. No wonder why my religion is losing more members than any other.

I wish for bloggers and others to engage in civil debates without resorting to tearing others down in order to build themselves up. I might take issue with something someone says, but you won’t see me call them names. We should all be more mature than that.

I wish for McDonald’s to bring back the Caramel Sundae. Mmmmm, those were so good. The plain ol’ Hot Fudge just can’t get it done.

I wish for the GOP to complete the sweep of the Constitutional Offices. Go, Ryberg! Go, Ryberg! Go, Ryberg!

I wish for this blog to have a more knowledgeable owner, one who can figure out how to create a blogroll and how to put links in the comments section. I welcome advice from any of you who can explain to a non-tech savvy person like me how to pull those things off. I have limited time to blog and if its something that will take a long time to do, I won’t ever actually do it, but I implore you to offer your assistance to bring me up to speed on the basics.

I wish for my husband’s radio show, PrimeTime Sports, (warning: shameless plug follows– broadcast weekdays 6-8 pm on WIS 1320 AM) to shift from its evening time slot to his and co-host Mike Morgan’s preferred 4-6 pm timeslot. An increase in wattage wouldn’t be a bad thing either.

And last, but not least, I wish for the Christmas Tree Fairy to come to my house to take down all my decorations, pack them up neatly, and store them away for another year.While she’s at it, maybe she can sweep up the tree needles that have fallen on the carpet, mop up the drops of eggnog on the kitchen floor, and scrape the stroganoff off the rug that “Luke” dropped at my Christmas Party. (Just kidding, Whit. I cleaned that up already!)